Founded in 1927 by Benjamin Lafer, a newly arrived immigrant,
Lafer is today one of the most traditional furniture companies in Brasil. Since
its very beginning, a strong image started to be forged by his tenacious will
and commitment for quality and excellent customer service. An image which is
still cultivated today, to the extreme.
In 1961, already in its second
generation, the company entered into furniture manufacturing. Creativity and
technological innovation stood behind the series of remarkable products launched
during this period, which caused great impact on the marketplace, for its
advanced designs and affordable prices.
Later on, Lafer diversified its
activities, particularly on fiberglass products. As the most notorious examples
of this period, the now legendary phone booths, which spread throughout Brazil
in the 70's, and the Lafer MP automobile, the remarkable little car that became
a symbol of elegance and good taste for thousands of its owners, and a precious
landmark for the company.